Customers tell us that the number of brands and collections is increasing, while they are looking for a varied offer at an achievable tempo.
This question is the basis for About Blue's new collection plan for 2022.
Fewer collections, qualities that suit the season, prints developed in-house.
Two new trend colours and a volume discount.
Fabric shops are already telling us that they are happy with the clear choice for quality instead of quantity.
PLANNING 2022
2 COLLECTIONS
About Blue is launching 2 collections this year: a summer collection in April and a winter collection in September. Each collection consists of 7 prints and 2 uni's . We draw all prints in house.
FABRIC QUALITIES
By popular demand we launch 3 of the 7 prints for the summer on Single Jersey. In winter, we choose for a French terry with molton.
TREND COLOURS
We are adding 2 solid colours to the fixed pallet: welcome ecru and lilac.
LIMITED SUSTAINABLE PRODUCTION
The production is tailored to the orders placed in pre-sales. This way, we can guarantee good quality. So the prints become more limited.
DISCOUNT
Automatic volume discount per order before 31/3
We give you an automatic discount per purchase if zou order before 31/3, so that your margin increases. Bundle your orders and enjoy a higher discount.
- From €500: -4%
- From €1000: -9%
- From €1500: -12%
Membership
Our membership with PERMANENT -10% + benefit package still exists. You sign up for 2 collections in 2022 (10m per fabric) and we send you the extras with the fabrics. With each order you can use your code and receive a 10% discount.
Interested? Make an appointment!
The collection is online in the webshop, but we like to show them to you in a personal online meeting. Then you can see & feel what the match is with your customers.
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Or book the fabrics directly in the webshop |